About Us

Give a chance of fashion decision to Chinese brands


In order to build the brand publishing platform of the Beijing Fashion Capital, the Beijing Garment and Textile Industry Association has held the "Fashion Beijing Night" brand launch and awarding since 2005 to help build Beijing into an international fashion capital. Since 2012, it has been equipped with the Beijing International Design Week platform to create a series of activities of "Beijing Fashion Design Week". In 2016, the first Beijing Fashion Week opened and became an important part of the "Fashion Beijing" of the Beijing International Design Week hosted by the Ministry of Culture and Tourism of the People's Republic of China and the Beijing Municipal People's Government. From 2017 to 2019, Beijing Fashion Week was held in cultural and fashion landmarks such as Taimiao, Wangfujing, Water Cube, Forbidden City, Phoenix Center, The China Millennium Monument, National Museum, etc., with scale, quality, social influence, and internationalization levelincreased year by year. In 2020, Beijing Fashion Week is about to usher in its fifth anniversary, and it will become an important platform for communication betweenBeijing fashion culture and the world.

Mission and Concept
Beijing Fashion Week relies on Beijing's unique historical and cultural heritage and the resource advantages of its international metropolis fashion industry, adheres to the concept of openness, tolerance and cooperation, takes the service brand as its purpose, carries on the mission of internationalization, brand promotion, fashion, and commercialization, commits itself to creating a fashion brand display and promotion center, a fashion trend research and release center, a commercial and trade transaction center, and cultivates a fashion week with Beijing cultural characteristics and international influence.
Positioning
A Platform for the Promotion of Brand Cultural Force, a Communication Platform of Original Design Concepts
Core Value
Cultural value--Exploit cultural connotation, and promote innovation and integration of culture and fashion.
Publicity value-Build an all-media matrix and multiple communication paths.
Commercial value-Connect commercial channels to promote the rapid transformation of products.
Resource value-Rely on government protection of cooperation resources.
Win-win value-Build a shared platform for joint constructionof fashion industryecosystem in Beijing.
2020 Beijing Fashion Week Organizations